AI is transforming industries worldwide, but how is it reshaping the retail experience? In this episode, we sit down with Lisa Avvocato and Mika Yamamoto to delve into the role of AI in retail and marketing. Lisa and Mika are seasoned marketing and business leaders specializing in AI, customer experience, and enterprise transformation. Lisa is the VP of Global Marketing and AI Community at Sama, where she champions ethical AI development through high-quality training data. Mika serves as the Chief Customer and Marketing Officer at Freshworks, a company driving global growth with AI-powered solutions that enhance customer and employee experiences. In our conversation, we unpack how AI is transforming retail operations, customer service, and online shopping experiences.
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We explore the current trends of AI-based solutions in retail, what has driven its adoption in the industry, and how AI-based customer service technology has improved over time. We also discuss the correct mix of technology and humans, the importance of establishing boundaries for AI, and why it won't replace humans but will augment workflow. Hear examples of AI retail success stories, what companies got AI wrong, and the reasons behind the wins and failures. Gain insights into the value of copilots, business strategies to avoid investing in ineffective AI solutions, and much more. Tune in now!
Key Points From This Episode:
“I think [the evolution] in terms of accessibility to AI-solutions for people who don't have the massive IT departments and massive data analytics departments is really remarkable.” — Mika Yamamoto [0:04:25]
“Whether it's generative AI for creative or content or whatever, it's not going to replace humans. It's going to augment our workflows.” — Lisa Avvocato [0:10:46]
“Retail is actually one of the fastest adopting industries out there [of] AI.” — Mika Yamamoto [0:14:17]
“Having conversations with peers, I think, is absolutely invaluable to figure out what's hype and what's reality [regarding AI].” — Mika Yamamoto [0:30:19]
Links Mentioned in Today’s Episode:
Sama provides ML Professionals and AI team Leads with an indispensable solution for Computer Vision data labeling.
