Machines Still Need Us

Human Annotation in ML Development Is More Crucial Than Ever

With the recent advancements in LLMs, discussions about automating the annotation process have become increasingly common.

It's easy to fall into the trap of assuming that ML models can simply replace the annotation and labeling work traditionally done by humans. Our Machine Learning (ML) team at Sama considers—and receives—questions about shifting to automated annotation all the time. This paper explains the context, quality, and desired outcomes you should consider for your business when the topic arises.

This paper covers...

  • Common questions about automation in annotation
  • The role of human input in model development
  • Transforming human knowledge into annotation data
  • Enhancing annotation efficiency
  • Optimizing the human-data pipeline
Download Machines Still Need Us (PDF)
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40% of FAANG companies trust Sama to deliver industry-leading data that powers AI

WHY SAMA

Why Choose Sama

Sama delivers not only accurate video annotation, but insights and recommendations via our vertically integrated platform combined with human-in-the-loop experts, all while embracing an ethical AI approach. This is why companies come to us when other video annotation solutions fail.

Enterprise-Strength

No matter how complex your models, we consistently deliver a 99% client acceptance rate as you scale, even with high ambiguity images and edge cases.

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Industry Experience

Sama has over 15 years of experience and our annotators have an average tenure of 2+ years.  Vertically segmented teams provide expertise into industry nuances.

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Ethical AI

As the first AI certified B Corp, Sama has provided economic opportunities for over 65,000 employees from underserved communities.

Read the MIT RCT Study

Data Security

ISO certified delivery centers, a biometric secured platform and our in-house workforce help protect your data from unauthorized access and data corruption from ingestion to delivery.

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