The Rise of Conversational Commerce

Today's consumers are rapidly embracing AI-powered conversational tools as part of their daily lives — and product discovery is no exception. Instead of robotic keyword matching and mechanical transactions, customers want to simply describe what they need in natural language ("show me a waterproof jacket for hiking"). And they want these personalized recommendations at the top instead of scrolling through pages and pages of irrelevant results.

In this e-book we’ll cover:

Why rich metadata is so important

The benefits of a hybrid labelling approach

The importance of quality frameworks

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