Today's consumers are rapidly embracing AI-powered conversational tools as part of their daily lives — and product discovery is no exception. Instead of robotic keyword matching and mechanical transactions, customers want to simply describe what they need in natural language ("show me a waterproof jacket for hiking"). And they want these personalized recommendations at the top instead of scrolling through pages and pages of irrelevant results.
Why rich metadata is so important
The benefits of a hybrid labelling approach
The importance of quality frameworks