High-Quality Labels Power Accurate Search for Walmart’s 385 Million Online Visitors

The Overview

Walmart has always understood the importance of providing a good search experience online for their 385 million visitors. When they set out to improve site search relevance and account for their ever-growing catalog, they needed a labeling partner who could produce high-quality datasets for their algorithms.

The Challenge

Walmart needed a labeling partner that could validate images and descriptions for their extensive product catalog, with feedback loops to ensure a high standard of quality.

High standard of label quality
12% of users will bounce to a competitor’s site after an unsatisfactory search. Walmart needed a high standard of label quality to shorten product discovery time.

Multiple dimensions for every SKU
Labeling many dimensions per product is time-intensive and requires skilled annotators. Walmart needed a partner to classify items, validate descriptions and images, and provide suggestions for new product types and tags.

Ability to scale with demand
Walmart’s needed a partner who could meet demand for an ever-growing catalog of SKUs, with the ability to scale labeling efforts on short notice.

The Solution

Sama assembled a team of product attribute experts for Walmart:

• By 2019, Sama had covered more than 2.5 million items, improving Walmart’s retail item coverage from 91 to 98 percent.

• Visible enhancements in their product descriptions, images, and categorization.

{{testimonial-1}}

Conclusion

Today, Sama continues to deliver accurate annotations for Walmart’s growing catalog of products. If you’re ever purchased a product through their online store, then you’ve likely benefited from the shortened product discovery time that high-quality labels can bring.

Better quality labels lead to better customer experiences. And in the world of e-commerce, happy customers reward you with their loyalty — bringing better conversion rates, higher average order values, and ultimately, increased revenue.